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The COTA project is by no means a simple one. But that doesn’t mean it’s a challenge that should be backed down from. As I’ve written about before, the COTA project can make a big difference for a lot of reasons and a lot of people. This project matters and that’s why it’s important.
About a year ago I found a video that HP put out for their “Make It Matter” campaign. I think it’s the best corporate video I’ve ever seen about making what you do matter. FYI, whether the HP producers realized it or not, this video is chock full of beautiful symbolism. Trust me, it’s worth watching…
